The 31 Things I Learned at Mom 2.0 Summit

May 4, 2015

I have been a bit quiet on the blog this past week. But for a good reason! I was lounging poolside working hard and learning at my very first Mom 2.0 Summit in Scottsdale Arizona.


Here’s me working hard!

It was a great week of connecting, meeting new peeps and getting re-inspired for sure and to put everything in one big blog post would be too much so I have compiled the top 31 things I learned (in no particular order)….

The Top 31 Things I learned at Mom 2.0 Summit:

    1. That Arizona is really freaking hot, even in April and that it is not the best time to choose to do your first 5K run in well over 4 years despite the incentive of a Withings watch from BestBuy
    2. That opportunity can come at the most unexpected of times, including during a massage (my masseuse wants to start her own business and needs a website)
    3. That live broadcasting with apps like Periscope and YouNow are all the rage (and that people really love live broadcasts of drunken Canadians)
    4. That men make awesome makeup artists too. Thanks to Arthur and Dove for all the amazing tips and tricks
    5. That if you have a blog post that uses “and” in your title, break it up into at least two separate posts (and then write a third wrap up post as well cross linking to the others)
    6. That a readers time spent on a webpage can offset a high bounce rate
    7. That you should always use H1, H2 and/or H3 tags in all your posts – this makes it easier for your readers to “skim” your content and of course make you Google-licious for SEO purposes
    8. That you should use HIGHLY descriptive and optimized board titles in Pinterest
    9. That you should use Pinterest as a BUSINESS and use RICH PINS (
    10. That you should spend at least 15 mins per day on Pinterest adding pins, re-pinning etc.
    11. That you should only have 30 boards max on your Pinterest page
    12. That you should keep your branding/theme consistent on Pinterest to your blog or website
    13. That users respond much better to “lifestyle” pins versus product posts (eg. for sponsored posts or pins use real life imagery versus just nice shots of product)
    14. That you should add your rich pin snippet to your YOAST SEO plugin in WordPress
    15. That you should sign the Pinterest Business Blog emails – they are full of super useful tips and tricks
    16. That Facebook really doesn’t want your money (ha!) there is just so much content out there you need to make it super engaging to have it seen by your peeps
    17. That you need to post frequently to Facebook and with a wide variety of content – video, links, images etc
    18. That is you shoot video you should always shoot in landscape mode for Facebook and include a call to action in your post
    19. That popular or trending topics and/or opinion posts are super popular on Facebook
    20. That you should post less frequently for more engagement from your current Facebook audience, post more frequently to grow your audience
    21. That you should use shorter captions in your Facebook posts. Yes, the less wordy the better.
    22. That Prosecco is perfectly acceptable to drink at almost any time of the day and that I really, really like it
Screen Shot 2015-05-03 at 1.43.04 PM

I am just being efficient here people!

    1. That UBER is a pretty cool service, super easy to use, and so handy when out and about!
    2. That ROI isn’t measured solely on direct sales or sponsored posts, but the connections you make and the people you meet that help “fill your bucket” and maybe eventually your sales funnel as well
    3. That I am really NOT meant to be a runner – the Run 2.0 around the hilly golf course nearly killed me!
    4. That you should use your Google Analytics to figure out how people are finding you via Social Networks (Acquisition > Social > Network Referrals)
    5. That you should really find out what your TOP POSTS via Google Analytics and do more of them (similar topics) because sometimes they are not even close to what you think they might be
    6. That there are some fantastically smart and generous women out there who really want to help you succeed. Lara Galloway is one of those smart generous women and I am so excited to read her book “Moms Mean Business”

Screen Shot 2015-05-03 at 1.51.03 PM

  1. That I really really really can’t pose properly for a picture so I should just stick with my go-to goofy poses
  2. That I already love Dove products and the messaging that they relay to women and girls about real beauty and self-esteem, but they were over the top awesome at this conference. Thanks Dove! (and i’m not just saying because they gave me a free massage!)
  3. That using lists made of “Top 29 or 31” items are the best for reader engagement πŸ˜‰

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  • Reply Jacqui May 4, 2015 at 10:18 am

    Fantastic list! SO much info to let sink in! I had an amazing time at mom2, and can’t wait for next year. I completely agree, by the way, about prosecco!!

    • Reply Christine May 4, 2015 at 11:04 am

      Ha! I can never get enough of my Prosecco! Even better when mixed with Liquers πŸ™‚

    • Reply Christine May 5, 2015 at 6:41 pm

      I love all my fellow Prosecco fans! πŸ™‚

  • Reply Jacqui May 4, 2015 at 10:19 am

    …and by the way, that run was so hard! I just walked it…it was so hot, even at 7!

    • Reply Christine May 4, 2015 at 11:05 am

      Ha! Me too! At one point I started to feel cold even though it was boiling hot and though “OMG I AM GETTING HEATSTROKE AT 7:30am LOL”!!!! πŸ™‚

  • Reply Lara Galloway May 4, 2015 at 10:47 am

    Look at you applying all you learned in your Mom2.0Summit sessions! I am so grateful that we shared a room last weekend. Thanks to Jenn Powell and Julie Nowell for having such a cool mom friend. I hope you enjoy the book and that it helps you as you build your fabulous website business! If you’re ever passing through Detroit, you know where to find your next bottle of Prosecco :).

    • Reply Christine May 5, 2015 at 6:40 pm

      Me too! So grateful to have met you! Not sure about Detroit but you just never know…if you have a spare Red WIngs ticket sometime I could be tempted!!

  • Reply Sara May 4, 2015 at 11:54 am

    Great post! I’ve been wanting to go to #Mom2Summit for the past two years, next year is my year!

    I went and validated my site for rich pins as soon as I read this and I’m working on fixing my Pinterest board. It is the main source of my traffic so I need to treat it better:)

    I recently found out my top 10 posts via Google at the suggestion of a course I am taking. It was an eye-opener and made me do some thinking of the types of posts that my audience enjoys. Now I just need to write them:)

    • Reply Christine May 5, 2015 at 6:40 pm

      Awesome! I still need to do mine, likely they will involve alcohol of some sort πŸ™‚

  • Reply Trina May 4, 2015 at 1:21 pm

    Hi! Sounds like we were at many of the same #mom2summit classes! Wasn’t it amazing? I already bought my ticket for next year. Btw Proseco is often waaaay better than Champagne and typically cheaper. ^_^

    • Reply Christine May 5, 2015 at 6:39 pm

      LOVE ME some Prosecco! It’s my go-to drink of the summer!

  • Reply Rachel - A Southern Fairytale May 4, 2015 at 8:35 pm

    It was definitely a hard re-entry when there wasn’t someone handing out champagne around every corner! Great re-cap – loved seeing things from sessions I wasn’t able to attend!
    Have a delicious week!

    • Reply Christine May 5, 2015 at 6:39 pm

      Thanks you too! Hopefully see you in Cali in 2016!

  • Reply Kristyl Clark May 5, 2015 at 6:30 pm

    Does prosecco come in a box?

    • Reply Christine May 5, 2015 at 6:38 pm

      God I hope so! πŸ™‚

  • Reply Tiffany @ Mydirt May 8, 2015 at 8:30 am

    That sounds like you learned a lot! Thanks for sharing those tips. I won’t be missing Mom2.0 next year! XO

  • Reply Nolie May 11, 2015 at 7:47 pm

    Thanks for sharing all you learned. Will have to come back and start actioning some of the things you learned myself.

    • Reply Christine May 11, 2015 at 9:56 pm

      I still have barely had time to go back as well πŸ™‚

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